brandscape-online.com | PORSCHE MOTORSPORT // PORSCHE GT3 LAUNCH
17046
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PROJECT

PORSCHE GT3 LAUNCH

CLIENT

PORSCHE

Category
EMOTIONAL BRAND BUILDING
About This Project

Porsche sends the new GT3 R from race simulation to race track.


As part of the 24-Hour Race 2018 at the Nürburgring, Porsche Motorsport commissions brandscape to stage the introduction of the new Porsche GT3R.

In close cooperation with the customer, the car is presented to around 50 invited guests and the press on the Ringboulevard.

On the evening beforehand, the covered vehicle already attracts inquisitive glances and is finally presented the next morning by Oliver Hilger and Dr. Walliser to the invited guests and the public.

A special highlight is the live car disassembly of the GT3 R and the assembly in a very short time. The event’s sequence, staging and guest handling via brandscape ensures a smooth event with satisfied guests and customers.

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