The world’s most iconic gaming brand on the biggest global stage for games: in 2026, brandscape delivers Nintendo’s largest brand presence for the 13th time – more than a lucky coincidence.
 
Stand architecture, Business Center, graphics, organisation and overall operations: brandscape is responsible for the entire presence as one coherent brand experience – from the public area with its many game worlds to professional encounters behind the scenes.
 
Strong visuals and complex structures have to work equally well: orientation, operations, gaming areas and spaces to linger all interlock so seamlessly that the entire presence functions effortlessly even at the highest visitor volumes.
 
AND RIGHT AT THE HEART OF IT: THE NINTENDO BATTLE STAGE
This is where brand presence turns into a true live experience.
More than 30 hours of show programming, changing games, challenges, competitions and well over 1,000 participants who become part of the production themselves.
One thing matters in particular: nobody remains simply “Participant No. 7”. Every gamer is introduced by name, welcomed onto the stage and given their own moment in the spotlight.
 
SHOW FORMATS BUILT AROUND THE GAMES
Mario Kart World, Star Fox, Nintendo Switch Sports Resort, Super Mario Bros. Wonder, Donkey Kong and other titles each bring a completely different dynamic.
So instead of interchangeable standard shows, each format has its own dramaturgy, its own participant journey and its own rhythm.
Sometimes competitive, sometimes playful, sometimes unexpectedly emotional.
And sometimes exactly what nobody could have planned happens: a surprise star guest, a marriage proposal in the middle of the show – for many the highlight of the day, for two unforgettable.
 
PRECISION BEHIND THE SCENES. EFFORTLESSNESS OUT FRONT.
Clear processes, reliable timings, precise organisation, perfectly coordinated teams and a show direction that makes spontaneity possible.
That is exactly where the strength of the overall project lies: architecture, organisation and show interlock so seamlessly that all the complexity stays in the background – while what comes across out front is, above all:
Joy of play. Connection. Smiles.
Challenge Cleared!