Project
BMW DTM 2019
Client
BMW AG
Category
Brand ActivationAbout This Project
Race the Limit!
A powerful slogan spelt by BMW this season at the checkered flag, flying high for 8 years, together with brandscape. Annual improvements of the VIP Hospitality and the Brand World designs, created and developed by brandscape, currently focus on real racing fun for true racing fans. The precise activation of the target group turns the BMW fans into ambassadors.