| BMW 24h Le Mans
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BMW 24h Le Mans



Brand Activation
About This Project

Au revoir …
Just like previous years, brandscape once again accompanies BMW AG to the 24-hour race in Le Mans. Designed for up to 500 demanding and upscale guests, brandscape embellishes the VIP hospitality area and builds the BMW Brand World in the public areas. Talks, live broadcasts, garage tours, driver tests and a whole host of programs offer the visitors an exciting and entertaining 24 hours in this unique ambience. Probably for the last time as BMW will refocus, consequently leaving the WEC.
Á bientôt?

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