Project
MINI Cooper Reveal London / L.A. / Shanghai
Client
MINI
Category
Brand ActivationAbout This Project
3 events in 3 days – 3 big cities on 3 continents. brandscape has taken MINI’s “world premiere” literally, presenting the little car to bloggers, fans and journalists in London, L.A. and Shanghai. A special atmosphere will be created by Little Dragon, Passion Pit, Ellie Goulding, Fenech-Soler – and Beth Ditto in a miniskirt. The event will be anything but mini!