brandscape-online.com | MINI Cooper Reveal, London, LA, Shanghai
16049
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Project

MINI Cooper Reveale, London, LA, Shanghai

Client

MINI

Category
BRAND ACTIVATION
About This Project

3 events in 3 days – 3 big cities on 3 continents. brandscape has taken MINI’s “world premiere” literally, presenting the little car to bloggers, fans and journalists in London, L.A. and Shanghai. A special atmosphere will be created by Little Dragon, Passion Pit, Ellie Goulding, Fenech-Soler – and Beth Ditto in a miniskirt. The event will be anything but mini!

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