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Product Experience
About This Project

Brandscape accompanies Opel on its nationwide training tour for the new Opel Combo Life – the practical all-rounder.

Opel fills the “summer break” with nationwide product training for the newcomer Opel Combo Life. Dealers and salesmen from all sales regions are invited to familiarise themselves with the product advantages of the new Combo. Brandscape is responsible for logistics and overall design.

With the new Opel Combo Life, Opel launches a sales offensive in the high-roof station wagon segment – better known for Renault’s Kangoo or Volkswagen’s market leader Caddy.

Opel is convinced that the new Opel Combo Life is a true “winner”, as hardly any other competitor offers such a large comfort and safety package. Combined with “lots of space”, the new Combo is recommended for small and large families, for all active people over and under 60 as well as for a wide range of commercial customers.

The facts speak for the Combo Life. To ensure a successful sales launch, the potential of the new Combo is to be convincingly demonstrated in a nationwide product training course, differentiated according to dealers and sellers, and prepared for the different target groups in the best possible way. In terms of planning, the challenge for brandscape lies in the logistics of the training tour. For this purpose, 4 locations are selected and managed nationwide in such a way that as many dealers and sellers as possible from all sales regions can participate over a period of only four weeks. Both the ambience of the locations and the design concept make a vital contribution to the character of the new Combo. The most important information for sales, always in comparison with the direct competitors, are presented vividly in 4 theory workshops. To ensure that the reference to the different target groups is never lost, life-size graphic images are distributed throughout the workshops and define the overall picture of the training. The Combo program is supplemented by test drives from a pool with a total of 45 vehicles, which together with the setup are required to change location punctually at every new tour stop. At the end of the entire training programme, approx. 2000 participants, separated into dealers and sales staff, have been professionally looked after and are now enthusiastically looking forward to the sales launch of the new Combo.


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