Opel Corsa Launch and „The Normal Ones“-Kampagne
Germany’s “most normal” movement
With “I’m the Normal One”, Jürgen Klopp coined a legendary phrase at his inaugural press conference in Liverpool.
brandscape uses this phrase to develop a 360° brand campaign including a product focus on the new Corsa: “The Normal Ones”.
Opel and celebrity testimonials ask how normal Germany actually is and, together with thousands of fans, profess to be completely normal.
Actor Michael Kessler, top model Eva Padberg, “Let’s Dance” veteran Jorge González and RebellComedy support the campaign and, together with Jürgen Klopp, interpret very normal, typical German values and virtues in a personal, new and modern way.
A roadshow with hands-on contact with the new Corsa turns multimedia theory into exciting (driving) practice.
In the “Opel Kiosk”, in addition to coffee, raffles and friendly Opel fans, there is always the chance to not only meet one of the prominent brand ambassadors live, but even to take a joint and guaranteed unforgettable test drive.
More than 23 million online contacts and 8,000 visitors at the first two tour stops are a successful first résumé of the campaign, which is still underway and which is running on www.thenormalones.de.