Porsche 24h Le Mans



Brand Activation
About This Project

2023 was a year of superlatives at Le Mans: 75 years of Porsche, the 100th anniversary of the circuit and the season highlight of the new LMDh class in Europe were celebrated.


brandscape conceptualised, designed and implemented the perfect setting for 700 VIP guests from all over the world.
From the pop-up hotel directly at the racetrack, to a selected guest programme, the Porsche Curves, the Porsche Experience Center, which was open around the clock, the VIP lounges directly above the pit lane and the brand presentation in the Village Constructeurs, everything guided by the brand purpose “Driven by Dreams”.


Unique communication and unmistakable signage are certainly decisive success factors in such a complex project, and so brandscape was also responsible for the entire track branding.


In addition, a specially built camp for 400 Porsche employees was created with its own programme.

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