The new Suzuki e VITARA is more than a product launch – it is a strategic statement. Thirty-five years ago, the original Vitara set new standards as a visionary pioneer. Today, the new edition combines high-tech innovation with a spirit of adventure and marks Suzuki’s next step into electric mobility.
Under the claim “Feel the energy – Suzuki Power Days 2026”, the German sales organisation stages a multi-layered event series for journalists, dealers and salespeople. Three formats, two locations, ten days of programme – with one clear mission: to make the potential of the new electric vehicle truly tangible. At the heart of it all: Suzuki spirit – familiar, appreciative and focused.
 
The Challenge
brandscape creates an environment that brings strategy and emotion together. A consistent story and content framework connects all formats and translates the ambition of the e VITARA into space, dramaturgy and meaningful encounters.
From the press conference to the dealer convention and sales training including evening events, every element interlocks seamlessly. At the same time, we manage the entire participant journey – precisely organised and personally guided.
 
The Execution
At the centre of the Power Days stands PS.Speicher in Einbeck – an impressive mobility experience museum. For ten days, it becomes the home base of the Suzuki family and the hub for mobilisation and training shortly before market launch.
Dealers and sales teams move through intensive training and test-drive formats – clearly structured and highly focused. Journalists experience the vehicle in a hotel close to nature: concentrated, personal and free from distraction. In the end, everyone shares the same feeling: energy that lasts.
 
With the e VITARA, it is not only a new model that drives forward – but Suzuki’s entire field organisation into the electric future.