brandscape-online.com | Adidas GBC
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Project

Global Brand Conference

Client

Adidas

Category
EMOTIONAL BRAND BUILDING
About This Project

adidas is the “creator brand” that constantly reinvents itself with fresh direction. Almost no other company has embodied constant change like adidas over the years. We’ve accompanied adidas throughout its emotional brand-building process for the past 15 years, telling and staging stories around the world in the heat of the action. And we’re quite proud of that.