Project
Global Brand Conference
Client
Adidas
Category
Emotional Brand BuildingAbout This Project
adidas is the “creator brand” that constantly reinvents itself with fresh direction. Almost no other company has embodied constant change like adidas over the years. We’ve accompanied adidas throughout its emotional brand-building process for the past 15 years, telling and staging stories around the world in the heat of the action. And we’re quite proud of that.