Ever since BMW returned to DTM 2012, brandscape has been responsible for the Munich brand’s impact. The DTM is always a major event for us with its complexity and international focus. It’s exciting, sporty and diverse, and we always have to prove our strengths in content creation and implementation with team and media hospitality, interactive experiences, special areas, magazines, shows and premieres. We look forward to every single race weekend. And we’re delighted to have a customer who shares our passion for sport and cars.