| Audi Twin Cup 20/21
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Audi Twin Cup 20/21



Brand Activation, Digital
About This Project

The “Audi Twin Cup” has a decades-long (!) tradition as an internal, international and highly demanding competition for service and technical employees from all over the world. Premiere: A hybrid implementation with a large digital component. For lead agency BB onsite, brandscape implements the large staging livestreams. A sporty magazine format bundles reporting, emotions and competition and forms the ramp for the big international final gala on TV show level, in which 16 countries are connected live to celebrate lots of victories, fun and excitement together – and to be celebrated! Last but not least, “Robby, the Robot” – a training tool the day before and suddenly a whimsical dialogue partner for the presenters – makes everyone’s eyes light up and hearts melt. An event format with top ratings from top participants to top management.

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