Project

BMW | SIM LIVE 2021

Client

BMW

Category
Brand Activation, Digital
About This Project

Live out of the BMW Welt, SIM racing at its best over two days. For the first time, the final races of the BMW SIM Cups will take place on the three simulation platforms iRacing, rFactor 2 and Assetto Corsa Competizione – with drivers Philipp Eng and Bruno Spengler doing the shoutcasting. The titles will be secured by Joshua Rogers, Erhan Jajovski and Nils Naujoks. A total of almost 90,000 euros in prize money is at stake this weekend.

 

Another focus of the two show days is the preview of the BMW SIM Racing season 2022 as well as exciting technological innovations – including a new type of motion platform in cooperation with D-BOX and Race X as well as a steering wheel for beginners in cooperation with Fanatec.

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