24h Nürburgring 2022



Brand Activation
About This Project

BMW M inspires its fans …


… and implements a spectacular supporting programme with brandscape.
In the 50th edition of the 24 Hours of Nürburgring (GER), BMW M GmbH celebrates its 50th birthday.
In the impressive setting of 230,000 spectators, there are many highlights, such as the M Town event area, where BMW M Motorsport drivers and officials give interviews and autographs every hour.
In the M Showroom opposite, BMW M Motorsport racing cars from various eras are on display for fans to admire up close.


In addition to a BMW M parade with around 40 BMW M vehicles on the Nordschleife, an exclusive VIP hospitality, a BMW M Closed Room with the latest models and a fan spot open around the clock directly at the track, guests and visitors will also be thrilled by the BMW M Race of Legends on Saturday.


The Managing Director of BMW M GmbH Franciscus van Meel emphasises: “We wanted to celebrate with our fans first and foremost this weekend … We succeeded brilliantly with our supporting programme.”
brandscape congratulates BMW M GmbH on 50 years of emotion!

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