Union Investment Charity-Initiative „Wir für morgen“


Union Investment

Emotional Brand Building
About This Project

The Union Investment’s charity initiative “Wir für morgen” recognises voluntary work in the areas of social welfare, education and environment and also offers a publicly effective platform for outstanding achievements.


brandscape has been entrusted with the development of this initiative from the outset and is shaping the procedural and creative framework for the launch project. Prominent support – amongst others – comes from actor and documentary filmmaker Hannes Jaenicke and former professional footballer and foundation founder Neven Subotic as jurors.


The glamorous highlight of the “Wir für morgen” initiative is the award ceremony in the no less glamorous setting of the Alte Oper in Frankfurt.
With the symbolism of the “white ribbon” – as a translation for the uniting of strong ideas – brandscape creates an expansive element with diverse media and staging possibilities. The satellite stage in the centre of the hall allows the protagonists of the evening to act close to the people. This emotional evening has been hosted by Nazan Eckes and Michael Kessler.

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