BMW | Greentech Festival 2021



Brand Activation, Digital
About This Project

In 2021 brandscape was able to realize BMW’s appearance, this time also represented by MINI, at the Greentech Festival in Berlin.

In the center, the “Electrified Wingssuit” as an interactive virtual reality experience, the BMW i4 eDrive40 Gran Coupé and the spatial staging of the MINI Vision Urbanaut.

“Greentech’s visionary, sustainable and future-oriented platform fits perfectly with the BMW Group’s claim to always be a driver of change,” explains Stefan Ponikva, Head of BMW Brand Experience.

brandscape is proud to be able to make a contribution here.

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