BMW | Esports Boost 2021



Brand Activation, Digital
About This Project

BMW Welt presents itself as the epicenter of the Esports industry with its first BMW Esports Boost.

In this environment, brandscape activates Esports, an important future field for BMW, directly in the heart of the brand – in BMW Welt Munich.

For this purpose, brandscape equips a mobile experience world with stations on SIM Racing and Esports and thus stages completely new points of contact with a dynamic and fast-growing community.

The highlight is the world premiere of the visionary Esports hardware “The Rival Rig”.

The event, which lasts several days, opens up the future topic of Esports to special interest target groups such as the press and influencers, as well as to interested Esports enthusiasts and visitors to BMW Welt.

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