Project
BMW Sim Live Racing Finals 2020
Client
BMW
Category
Digital, Emotional Brand BuildingAbout This Project
brandscape is in the game as lead agency for BMW’s huge „BMW SIM LIVE“-Finale at the end oft he year. This eSport event at the BMW Welt in Munich is the highlight of a spectacular, digital racing season and lets the best-of-the-best drivers and teams compete in four digital cups to drive onto the real podium. Side-events complement the experience with exhibitions, workshops, lectures, interview and naturally signing sessions.