Jump'n'Drive! Super Mario at the Super-GLA


Mercedes Benz

Brand Activation
About This Project

A storytelling revolving around the GLA, a journey from the city into the country and a gameplay which fascinates casual and core gamers in equal measure: two long-standing clients approach brandscape with their shared desire to continue the successful cooperation of “Super Mario 8”. The goal: Mercedes-Benz’s own “Super Mario” Course, accessible via a Nintendo platform for so-called “event levels”. Together with Fiftyeight, brandscape develops, designs and builds the level with pre-exisitng building blocks from the Nintendo software “Super Mario Maker”.

Over 5 million enthusiastic gamers from around the world make our level one of the most popular and most-playes event levels overall. Course clear!

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