brandscape-online.com | Linde Material Handling, event concept
16491
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Project

Linde Material Handling, event concept

Client

Linde

Category
PRODUCT EXPERIENCE
About This Project

Linde Material Handling steers a new communications course. Instead of exhibiting at the leading trade fair CEMAT in Hanover as before, different event formats throughout the year are to be bundled into a new event concept – a logistical challenge. The result: a 20.000 square meters large world of experience for all those who move a lot. The “World of Material Handling”, a combination of a business trade fair and an event arena for customers, sales partners and the press from over 40 countries. Apart from high-end exhibition spaces with topical forums on trend-setting future concepts, the visitors are also offered drivind demonstrations and test drives around a roofed outdoor space.

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