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Ever since BMW returned to DTM 2012, brandscape has been responsible for the Munich brand’s impact. The DTM is always a major event for us with its complexity and international focus. It’s exciting, sporty and diverse, and we always have to prove our strengths in...

When it comes to laser light technology, BMW is the innovation leader among premium manufacturers. Therefore, the presentation of the current state of development at the CES in Las Vegas has to be convincing both on the level of content and on an outstanding quality...

3 events in 3 days – 3 big cities on 3 continents. brandscape has taken MINI’s “world premiere” literally, presenting the little car to bloggers, fans and journalists in London, L.A. and Shanghai. A special atmosphere will be created by Little Dragon, Passion Pit, Ellie...

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