Hyundai | Dealer Conference 2021



Digital, Emotional Brand Building
About This Project

With the statement “New Horizons”, Hyundai is celebrating 30 years in Germany and the dawn of a new era of mobility as a leading provider of alternative drives. The focus is on the IONIQ sub-brand and the IONIQ 5 as the company’s brand shaper.

brandscape is developing the alignment of the brand message and the content guidelines for speakers and presentations in a unique, digital dealer conference.
The LED Cave – a 35m long LED horizon – is the core of a cinematic staging in which real presentation rooms, stage sets and three-dimensional environments merge to create ever new and surprising worlds. Similar to a gaming environment, movements in the room are tracked and the perspectives in the staged space are adjusted in real time.

The result is a masterfully staged and inspiring “stage piece” that leaves the speakers room for their personal and approachable appearance. The dealers are completely enthusiastic and are still responding to the ongoing stream with positive messages and congratulations to the management for the successful conference.

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